Verde provides financial, business and project management software solutions and services for businesses in New Zealand. Established in 2002, Verde is an authorised Greentree Reseller and IPM Global Partner which provides financial, business and project management solutions and services to Australasian organisations.
Improving new business development and succession planning. The founder and CEO was looking to streamline marketing and sales and to set up a timetable for him to spend less time in the business in favour of pursuing some new ventures.
Initially we introduced a more structured approach to sales management including management of sales meetings and external training in the Customer Centric Selling model for solution sales. This was paired with a marketing focus on four vertical markets where the company had competitive advantage.
Over a two year time frame, an advisory board framework has been formally established along with the continuous development of a succession plan for the business.
A more streamlined business and a Leadership/Governance model that has allowed the founder to step back from a strongly performing business and to focus more time and effort into new ventures.