Our People

We are small agile team with several trusted partnerships which allow us to resource larger or very specific projects.

Richard McLean

Richard has more than 30 years’ commercial experience. With successful start-ups and the growth of large companies behind him, Richard enjoys helping New Zealand companies seeking to get new products and ideas to local or offshore markets.

Richard has had 25 years specifically in the ICT sector and has held senior management positions in New Zealand and Australia. He spent several years building a small technology company into a large public company, eventually listing on NASDAQ. His skills and experience range from sales and marketing to group management and governance. He currently serves as a non-executive director and chairman for several New Zealand companies, from start-up to large established businesses, including the ventures arm of one of New Zealand’s leading Universities.

Dr Daniel Xu

Daniel is a graduate of the Stanford Ignite entrepreneurship programme and holds a First Class Honours degree in Mechatronics Engineering. In 2016 he completed his PhD creating wearable motion-capture sensors for StretchSense Ltd. His work was featured on the BBC, Engadget and 3 of his patents have been licensed to a wearable tech startup.

Daniel is an Alumni of the Spark (Velocity) programme and in 2015, was awarded 1 of 10 AMP National Scholarships. He is passionate about the creation of technology that challenges the way we think, work and live. Daniel brings his experience to bridging research and development with market research and validation. He also has deep expertise in sensor integration, data analytics, PCB design, drawings and prototyping product ideas. He enjoys coaching and mentoring in his chosen fields.

Ming Cheuk

Ming’s career also started with a degree in Mechatronics Engineering, where he learned the ins and outs of the machines the modern world is built upon. He has recently completed his PhD in this field and has built considerable software skills working in various instrumentation, mobile and cloud projects over the years. His more recent focus has been on bringing cutting edge technology from the research space into the commercial markets.

Ming has strong skills in mobile development and web development, embedded programming, image processing, industrial automation and beacons. In 2016 he successfully combined his knowledge of image processing with his other skills to develop and release one of the first Facebook Messenger bots – called WTFIT – a fun project that was picked up in most major tech blogs and mags around the world.
As a Microsoft Student partner, Ming is part of a team that trains students around New Zealand and connects them to the software industry. He has served as a New Zealand delegate to attend the global summit held in Seattle, Washington. Ming is very good at communicating technical and scientific ideas in plain language. He enjoys using his experience combining R&D with market research and validation towards the commercialisation of technology.

Amanda Campbell

Prior to joining Concept to Market, Amanda has worked in multiple private and public organisations spanning across Real Estate, Sales and Marketing, Finance, and the Education sector. Her experience ranges from research, mentoring, business analytics through to development of commercial strategies.

Amanda holds a Bachelors degree in Business majoring in Sales and Market Insights from Auckland University of Technology. Amanda has a passion for innovation to further New Zealand businesses, as well as empowering others to reach their goals and aspirations. She enjoys supporting innovation and entrepreneurship initiatives through delivering insights that help build value and overcome challenges to drive growth and success in the market.

Chris Lowther

Chris Lowther is passionate about the essential role of data-driven marketing in delivering efficient and effective customer experiences for outcomes beneficial to all stakeholders in business relationships.

With international business experience spanning 25 years across five continents, Chris delivers marketing and customer engagement solutions underpinned by business process management, workflow and rules engine elements ensuring consistent and compliant execution of tasks for more engaged staff and superior outcomes for customers.

From his work with banks, insurers, membership organisations, retailers and businesses large, small and start-ups, Chris believes that well designed, technology enabled ‘living’ processes, capable of evolving with the business, are key to delivering sustainable competitive advantage, and a healthy Return On Investment.

Chris is an FCIM Chartered Marketer, holds an MBA in Strategic Marketing, a Master of Analytics (MAnalyt), Cert.Digital and SAS Analytics accreditations. He is the Course Director of the Digital Strategy module and tutor for the Mastering Metrics module of the New Zealand Marketing Association’s Diploma in Professional Marketing programme.

Meet the team